Tag Archives: Where’s the Beef

Taco Bell Lawsuit: Where’s the Beef or Um Beef Mixture

Updated: Taco Bell Law Suit dropped. The law firm Beasley Allen, based in Montgomery, Ala., said it dropped the lawsuit after Taco Bell made changes to its marketing and product disclosure.
I am old enough to remember the old commercials with the slogan:”Where’s the Beef.

Today , thanks to a class-action lawsuit in California, Attorneys are asking Taco Bell: Where’s the Beef?

Taco bell is being sued for claims of false advertising from referring to some of its menu items as “seasoned ground beef.”

Attorneys in the suit had the “meat mixture” in question tested, which found only 35% of the product to be beef. At 35%, the meat mixture does not meet the USDA minimum requirements to be able to label something as beef.

Taco Bell is being sued for false advertising and the law firm is asking them to stop saying they are selling beef (menu item).

But the Company is not taking it lying down.

Taco Bell Meat: Chain Sued Over 36% Beef Content In ‘Taco Meat Filling’ [Updated], AP/Huffington Post
In an official statement from Taco Bell, its President and Chief Concept Officer Greg Creed fires back at the suit’s lawyers, saying they “elected to sue first and ask questions later — and got their ‘facts’ absolutely wrong.” Moreover, Taco Bell says they plan to pursue legal remedies for false statements made about their food, emanating from the lawsuit. Taco Bell’s official statement:

So who is right?

I have not seen any official percentage of beef in Taco Bell’s beef mixture offered as a retort to the lawsuit.

So how much beef should be in the beef mixture to call it a Beef (Menu item)? I did a little looking around and the best I could find is a listing for Beef (or Pork) Tamales having to be 40% meat in the filling. See USDA Label Policy Book 2005

So what is the other 74% in Taco Bell’s Beef Mixture if it is in fact only 36% beef?

Taco Bell Meat: Where’s The Beef?, By Dean Praetorius, The Huffington Post

  1. Water
  2. Isolated oat product
  3. Salt
  4. Chili pepper
  5. Onion powder
  6. Tomato powder
  7. Oats (wheat)
  8. Soy lecithin
  9. Sugar
  10. Spices
  11. Maltodextrin (a polysaccharide that is absorbed as glucose)
  12. Soybean oil (anti-dusting agent)
  13. Garlic powder
  14. Autolyzed yeast extract
  15. Citric acid, caramel color
  16. Cocoa powder
  17. Silicon dioxide (anti-caking agent)
  18. Natural flavors
  19. Yeast
  20. Modified corn starch
  21. Natural smoke flavor
  22. Salt
  23. Sodium phosphate
  24. Less than 2% of beef broth
  25. Potassium phosphate
  26. Potassium lactate

I figure in this down economy, getting a 36% beef return on my investment in a Taco Bell menu item is not bad.